Hey there, I’m Bi

Currently, my work focuses on creating seamless and intuitive user experiences that support both marketing and product goals by designing and optimizing user-centric processes such as free trials, customer journeys, and onboarding flows—ensuring they are simple, consistent, and tailored to user needs. I also create custom dashboards in HubSpot that present data in a clear, accessible way, helping marketing and sales teams better understand performance and make informed decisions.

I worked on improving a cloud feature within the company’s product platform. I was in charge of sketching ideas, creating wireframes, mockups, and interactive prototypes to explore and validate solutions. My contributions also included reorganizing information, adjusting spacing and color schemes for better clarity, and suggesting new page structures to offer users more relevant data and support future scalability.

I contributed to the continuous improvement of the company website through multiple redesigns. I worked on organizing content structure, selecting accessible font sizes and color schemes, and ensuring visual consistency to enhance usability for all users. I also actively participated in suggesting and testing layout options to improve information clarity and streamline key interactions—particularly focusing on making the event registration process easier and more intuitive for users.

As a Frontend Developer Intern, I focused on developing interactive email modules using the HubSpot platform and implementing page designs for the company’s website—translating design concepts into functional, responsive components.