Crochet Marketplace

I began the design process by defining the key pages needed to meet user needs and ensuring the navigation felt intuitive—similar to the way users flow through a social media experience. To guide layout decisions, I sketched examples from popular online stores, analyzing which elements could best serve this type of small business and how they would adapt across different screen sizes. As I moved into wireframing, I chose to model the buying process closely after large e-commerce platforms to create familiarity, while keeping the rest of the site aligned with the brand’s handmade identity—a core value uncovered during user research. When preparing the low-fidelity prototype, I initially sent it as-is, but after receiving early feedback, I added a welcome screen to explain the testing process and clarify that blank sections would later be filled with images. Since the test was conducted in Mexico, the welcome screen was presented in Spanish, while the rest of the interface remained in English, to support both local context and global presentation.

After receiving feedback the flow for the button “buy now” was changed. At first the flow allowed users to buy in the same window without redirectioning to other pages but since some user found it confusing, it was decided to redirect to another window, so it was clear they were actually buying.

It was also necessary to modify the “add to cart Flow” instead of redirecting the user to the page, I decided to add an animation tha clarifies that the action was successfully done and if they wanted to see their cart, the option was right there but they could keep browsing. In addtion to this a link to the cart was added in the navbar.

Although the website is not currently live due to budget constraints, this project was incredibly valuable from a learning perspective. It gave me the opportunity to sharpen my prototyping skills, uncover gaps in my initial design approach, and conduct a real usability study—something that significantly deepened my understanding of user behavior. I learned how to gather, interpret, and apply feedback to improve the experience, and saw firsthand how small adjustments can have a meaningful impact. Most importantly, the process reinforced the importance of design accessibility, such as using the right contrast between text and background colors, to ensure usability for all. This project not only strengthened my technical abilities but also boosted my confidence in making user-centered design decisions.